Margaret Kronfeld worked for over 30 years in the business community of Auckland, New Zealand, where she worked for several large companies as a project manager, personnel developer, and business planner. Kronfeld learned much during her time working for such companies as BK Enterprises, M&M K Properties, and KH Civil in Auckland. For entrepreneurs trying to start their own business, Kronfeld can impart many lessons she has learned during her long tenure as an expert business planner to help them write their business plans:
Audience comes first. When writing your business plan, think about who you will be presenting the plan to. Investors? The bank? Margaret Kronfeld always tailored her business strategies to the stakeholders and potential investors that she needed to present to.
Keep it brief. Relay only the necessary information and present it in a way that doesn’t take too much time away from the ideas and specifics in your plan. Margaret Kronfeld often had to work harder on a business plan to keep it brief than she did on longer business plans.
Don’t oversell. Tell the truth in your business plans. You can spin certain aspects of your proposed business and budget, but you can also run into trouble if you make promises or forecasts that you can’t possibly keep or predict. Stay true to your vision and be as honest as possible.
Margaret Kronfeld left her latest position as Company Director of BK Enterprises in 2015 to pursue other opportunities. Kronfeld still lives with her family in Auckland, New Zealand.